If you’re a startup you need to get your business well known….and quickly. You won’t have time testing out ineffective marketing techniques so try these simple tips to help get your business found, liked and recommended.
Get started on social media
Social media is a great way to build a strong online presence, engage with potential customers and grow your audience. Be sure to actually ‘engage’, don’t just share information about your business; share industry and local knowledge, start conversations online and you will soon find yourself becoming better known. If you post interesting information your followers and shares will increase. Tune in to local business hashtag hours on twitter that will help to get your business known to a new audience.
Networking can be a powerful tool to help your business. It’s far more than meeting potential customers at trade shows or conferences. You should be networking to meet all kinds of people including businesses which you could form a partnership with. Find out which networking events work best for you, whether this is a business breakfast club, a networking lunch or, an evening social media tweetup or a more strategically focussed group.
Be open to building all kinds of new business relationships as you could find opportunities come your way that you haven’t foreseen. Consider doing a talk or seminar as this will help raise your profile and possibly bring you new supporters.
Sponsor a local event, charity, or fundraising initiative
Sponsoring a local event, charity, or fundraising activity is a win-win situation for all involved. You will naturally benefit from ‘free PR’ exposure, the cause you sponsor will benefit as you are helping them plus the community overall will benefit too. This is a great way to raise the profile of your business and get involved in the local community.
Develop a consistent brand tone of voice
Whether you’re designing an email campaign or posting something on social media, make sure you develop a consistent tone of voice to showcase your brand. It doesn’t need to be a dull mission statement that most large corporate businesses have. Give your business a personality which is well matched to your industry and what your business is all about.
Give out branded freebies
Finally, people love a ‘freebie’ even something as simple as a pen is always appreciated and usually used. PR stunts can give away all kinds of gifts, whatever your budget, this could be a welcome box of cupcakes decorated with your logo or a message to tie in with a campaign you are doing. Be innovative and people will remember you and give you a shout out on social media.
Try these straightforward marketing tips and you’ll soon get your business known.
For press and media enquiries please contact Melon Communications.
Helen Toomey Hesk T: 01926 800242 M: 07968752563