Wolverhampton Firm Returns Successful from Chicago Trade Show.

Wolverhampton-based Cooper Coated Coil is making big plans for the future of Glide X following the successful International Home and Housewares Show in Chicago last week.

The show took place between March 2 and 5 and, despite 10 inches of snow forecast for March 5, it was a great success. Visitors came from all over the world to find out what was new and innovative in the kitchen – and they weren’t disappointed. The company’s Glide X bakeware is unlike anything else on the market: it is scratch resistant, flake resistant and virtually indestructible. It is a bold claim to make, so CCC wanted to prove it.

With the challenge: “So you think you know bakeware?” CCC gave visitors to its stand a free sample to take away with them. The visitors’ mission was simple: bake or roast something that would stick to the bakeware, then report back.

Kevin Tranter, Cooper Coated Coil’s managing director, said: “The IHA show is one of the biggest home ware shows in the world, so we were very excited to be in attendance again. We had a lot of visitors, some of whom are old friends, and some we hope will become new friends.

“People were keen to take the bakeware away and test it; there was a general feeling that non-stick bakeware is disappointing, so people are ready for something new.

“You may think all bakeware is fairly similar, but Glide X will make you sit up and take notice. Give it a try yourselves!”

CCC tests all its bakeware rigorously, benchmarking it against other non-stick items. The company has found that Glide X consistently outperforms other non-sticks in every area – not to mention the fact that it lasts far longer than most non-stick items. The average non-stick lasts for around 15 test cycles (roasting, hand-washing and dishwashing), while Glide X non-stick bakeware lasts for up to 180 cycles.

Glide X technology was invented to create a superior, hard-wearing and durable non-stick coating. Unlike other non-sticks, the Glide X process means that the non-stick coating is bonded directly onto the bakeware to ensure that it keeps performing like new every single time.